STEP 1

List your pages

You first need to write a list of all the pages for which you need to write content. Don’t forget any sub-pages or less obvious content.

STEP 2

Set one goal per page

For each page, write out the main goal you want this page to achieve. Then, ask yourself, what is the most important thing you want visitors to do or know after visiting the page?

An example could be:

Home page: Spark interest and encourage visitors to keep browsing.

About us: Build trust with visitors by showing our human side.

Services: Persuade to hire us.

This is a great way to ensure that as you write your content, you know what you’re aiming toward and stop you from going off track.

STEP 3

Bullet point your content!

Write a list of bullet points you’d like to cover on each page. Remember, this doesn’t have to be all text; you can also use images you’d like for people to see.

For example, About Us could be:

• Summary of who we are and who we work with
• Photo of us and our office
• Our story
• Collage of images of our offices/things we like
• Our values
• Call to action to hire us

If you struggle with this, feel free to use other websites as inspiration. See what your competitors say and pick out the bits you like (of course, don’t copy and paste their content into yours). And try to add your unique personality.

STEP 4

Flesh it out

Now you’ve got your list, all you need to do is flesh out the content for each section. Doing it this way helps keep it organized, breaks it down into manageable chunks, and stops you from rambling too much.